It’s that time again! That’s right everyone; a new blog series.
As an SEO professional, it is really easy to feel like you are shouting into the wind sometimes. With all the updates and modifications and Penguins and Pandas (and lions and tigers and bears, oh my!) to the Google algorithm, it’s no wonder that there is a lot of confusion over best practices today.
So with no end to the new and inventive ways Google is coming up with to restrict SEO activities, are we a dying profession? Are we becoming obsolete?
Of course not! Could you even imagine? That would be a really short blog, wouldn’t it?
Getting back to basics
The funny thing about all of this is that the very thing that is causing all of our lives to be super complicated is the very thing that is really going to simplify everything in the long run.
Let’s think about these updates for a second. There are two major manifestations of the Google updates that have webmasters quaking in their boots: Panda & Penguin. Panda targets the quality of the content on the website, and Penguin targets the quality of the technical aspects of your website and the types of backlinks you have acquired over the years.
The common denominator for all these updates is their goal: to improve the user experience.
That’s it.
In my upcoming blog series, I am going to be looking at ways to improve the foundation of your SEO campaign in order to ensure continued future success. These are best practices that everyone, SEO professional or small business owner alike, should be implementing.
Next week, we will begin with Part 1: Have a Quality Website.
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