Don’t be Anti-Social (Media)
The importance of social media is no secret in SEO. Social Media offers a great way to share information which users can in turn share which helps build your following organically. Taking the time to...
View ArticleRespectable SEO Firms Should NOT Promise Search Engine Rankings
I’ve gotten so many questions on this topic lately that I wanted to address the situation that SEO companies out there are claiming “guaranteed rankings.” Any respectable SEO company knows that you...
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Get to Know Google Analytics
Did you hear about Google Analytics’ April Fool’s joke last month? (It’s possible that I’m a little late to this party…) Apparently, if you logged into the Real Time report on April 1st, you may have...
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Search Engines Get More Personal – How Google Works to Answer Your Questions
The other day I was in my kitchen, cooking breakfast, when I realized the eggs were a day or so past the expiration date on the box. Wanting to know if they were still edible, I typed the following...
View ArticleOptimizing Heading Tags for SEO
Heading tags describe headings and subheadings that appear in your webpage’s content. Basically, they are used to describe a page’s main topics. You can use heading tags to help outline your content...
View Article6 Internet Marketing Skills in Increasing Demand (& 2 Losing Steam)
As Google continues to update its algorithm and social networks such as Facebook gain popularity, we can expect the demand for various skills to change accordingly. No one knows who’s going to be the...
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Google Emphasizes Value of Mobile SEO
As the use of smartphones to access the internet continues to grow, Google has recently announced that they are taking measures to ensure that mobile-friendly sites provide a quality user experience....
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Google Local Listings Get Personal
It’s become increasingly apparent that Google is placing more value in the local business, as we have watched the local listings take up more and more space on Page 1. At this point, it should be a no...
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SEO Isn’t Dead, It’s Evolved
It’s one of those things that we have all read about and had conversations about. Is SEO dying? Should we all abandon ship and head for the hills!? At the rate that Google is changing, updating and...
View ArticleLocal SEO Post Penguin 2.0 & Panda Dance Updates
Memorial Day weekend turned out to be a big weekend in the SEO world. We discovered that Google rolled out “Penguin 2.0″ along with solutions to fix issues caused by the update. Then Google decided to...
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Distinguishing Between a Penalty & a No Longer Effective SEO Strategy
Over the past couple years, the term “penalty” has been used in the SEO industry quite frequently, and rightfully so. Google has clearly stated that there are certain penalties for unethical practices...
View ArticleWhich is the Best SEO Company?
Searching for the right SEO company can seem daunting. So how do you eliminate risk? I speak to lots of businesses each week, some find us through this blog, our organic rankings and our paid search....
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Social Media Important to SEO Now More than Ever
I know I’ve tooted this horn before in a previous blog, but a recent study by Ascent2 has demonstrated that 50% of companies who are having a tough time with SEO are not integrating social media with...
View ArticleCompeting with the Locals: How to Optimize Your Online Business
As local business starts to dominate Page 1 of Google, optimizing for local search results has quickly become the new hot topic in internet marketing. While the brick and mortars may feel like they...
View ArticleHow to Rank Your Business for Multiple Locations in Google
Lately I have been noticing that it is become increasingly difficult to rank websites of businesses that are not actually sitting in the exact city locale. Meaning, it would be a challenge to rank a...
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Test Webpages with Google Analytics Content Experiments
Google Analytics recently announced that in addition to providing metrics and reports on site performance, they are now a testing platform with Content Experiments API. The tool enables websites to...
View ArticleUsing Expandable Menus for Content
I recently had a web developer ask if using expandable menus to “hide” text on a webpage was an acceptable practice. In this particular case, their client felt that a big block of content on the...
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Ratings vs. Rankings
Managing your customer reviews is a significant part of your marketing campaign. What are you doing to ensure customer satisfaction ? For some time now, we have been noticing the overwhelming...
View ArticleDefending Your SEO Services
If you are an SEO professional you will know that occasionally you will have to be able to defend your work from outside sources, like competing SEO services. It’s a common tactic to plant the seed of...
View ArticleGoogle Webmaster Tools Part 1: Links Still Count
I often times wonder what it would be like to work at Google. With blog after blog dedicated to its every move, it would have to be amusing to watch as people speculate if and when there were updates...
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